Do you know that SEO (Search Engine optimization) is one of the factors that will be the one of the evolving factors as a long term business marketing strategy in 2025? The future of SEO is evolving more and more with passage of time.While using AI in a legitimate way you can increase your website ranking and authority to get organic traffic that can bring you leads and customers as a result. If you are a small business and have few products or services then the good news is that as a small business you can outrank your competitors and can make more profits than your competitors. Google also loves to rank authority sites rather than purely commercial sites with paid ads only. Bing, like Google also loves websites that produce quality content and already have incorporated Artificial Intelligence where user intent is their long term SEO strategy. Here you can Read  The Value of Intent-Driven SEO in AI-Powered Search Engines in Bing Search engine. Authority sites are those sites that give their users a complete product and service journey with all obvious pros and cons to help users make better decisions. Users must be encouraged to buy your product or avail your services while relying on critical reviews  and information about the product. You should work on to build a complete website with user-friendly experience.

Misconceptions and Myths about SEO techniques and results

If you aren’t a Digital marketing expert then you might be under the misconception that SEO is a simple process that will bring results overnight. Same is the case with so-called SEO experts who gives you fake expectations just to grab money from their potential clients. Sometimes clients also demands fake expectations due to exaggerated figures available online where such so called SEO gurus are making tall claims with no reality. They all make such high claims with fake screenshots and fake reviews. They all do this just to attract customers but the fact is that such so-called experts never sustain long term in the digital market and would never produce helpful results. Such kind of fake goals and demands are due to the lack of SEO knowledge and expertise. This is the reason that you must seek informed and educated decisions while planning your SEO strategy for your business because SEO is not a get rich scheme nor can it bring overnight results. Always rely on authority sites for your SEO knowledge which even if you are not expert would give you an overall basics how SEO works and how you can utilize it for your business. By implementing such SEO skills you will get real and sustainable results while making a well-planned Digital marketing strategy where SEO will be your one major part as a long term business marketing strategy. 

“I want to rank my website on Page first for my keywords related to my business inquiry”.

Such a strategy with fake expectations, figures and reviews are not real and will give no sustainable results. Maybe you get temporary rankings and traffic but this traffic is useless because the real traffic is when you get customers coming to your website and make contact with your business either through making calls for more information, filling the form to be contacted or straightway buying or hiring your services after doing the business. Real success is when they search for particular services and find your website and contact you. They will contact you through your website, call you or will email you for further inquiry. All this process almost take around one year to get Start ranking of your website on Search engines. Even a new SEO expert knows that SEO is the complete digital marketing strategy that take around one year before you get results.

Where to learn SEO techniques?

Before creating a comprehensive SEO plan, it’s crucial to follow Google’s SEO guidelines, as Google has a key role in determining your website’s ranking. The ultimate goal is to ensure your site is crawled, indexed, and ranked on Google, which most people rely on for information, reviews, and purchasing decisions. Google’s SEO guide also covers how to handle AI-generated content, explaining the type of content they rank and emphasizing authenticity and user-friendliness. While Google allows the use of AI, it must not compromise ranking integrity, as their primary aim is to deliver reliable and user-friendly content to the online community.

Some other platforms where you can learn Free SEO techniques for both your services based websites and eCommerce product based website: Few are this:

1. Google SEO Guide:
2. Bing SEO Lessons
3. MOZ SEO course:
4. Semrush Acdemy
5. SEO course for Beginners by Ahrefs
6. Coursera with Free certification:
7. Learn Digital Marketing with Edx alongwith FREE Certification
   

So where do you even start?

Complete SEO plan for your Business

This 12-month SEO plan is designed as a general SEO strategy for new websites and startups. It provides a general framework, with potential variations based on the nature of your business and target audience. For this example, the focus will be on Pakistani businesses and startups looking to launch either e-commerce platforms or professional services websites. While this plan broadly applies to various businesses, future guides will include tailored SEO strategies specifically for e-commerce stores and professional services, as each requires a distinct approach aligned with its audience.

Old Website SEO techniques:

If you already have a website then you need to adopt different strategy after carefully reviewing the existing position. The first thing you have to check if it is already indexed or not. To check if its indexed you can type this on Google search as site:yourwebsite.com. Here you can replace yourwebsite.com with your domain name. For example, if I check my website as site:tariqnetwork.com it will display the following results. This will show all pages indexed by the Google. If you see the same results or at least most of the pages indexed then it means you are already indexed and now you should work on ranking of your website that you can achieve while working on improving SEO through SEO friendly content writing and other digital marketing strategies.

For instance, targeting a local audience demands a different keyword strategy compared to reaching an international market. However, you can also combine both approaches to maximize your reach. By implementing the below SEO guidelines outlined in this plan, your website can achieve sustainable, measurable results over time. These results will be reflected through increased calls, purchases, or service inquiries from your website visitors.

Additionally, you can track your progress using tools like Google Search Console, which provides valuable insights into your website’s performance and highlights areas for improvement to drive further growth.

The only way to achieve success for a new website is to put in place a 12 month starter plan. You have to allow flexibility over that timeframe, goal posts will change, your available resources will change, and your available skillset might change, as well as a hundred other things that might change, so it’s important to stay fluid while keeping up momentum. Don’t lose motivation just because you didn’t achieve everything that you have set out.

So while this plan would definitely be different for every website that is launched, here’s a basic 12-month plan to get started with:

Pre-launch Phase

Setting the Foundation for Success

Before diving into your SEO strategy, it’s essential to lay a strong foundation for your website. Start with a reliable hosting service and choose an attractive domain name that’s short, unique, and easy to memorize. Ideally, one or two-word domain that is simple to spell and pronounce, ensuring it sticks with your audience and minimizes any confusion.

A great domain name not only enhances your brand but also supports your SEO efforts. Combined with good hosting, it ensures fast website loading times, which are critical for ranking well on Google. Slow-loading websites can drive users away, increasing bounce rates and negatively affecting your rankings. Google prioritizes speed as a key ranking factor, so make it a priority in your technical SEO checklist.

Pro Tip: Start with an affordable hosting plan from trusted providers like Namecheap or inmotion hosting or BlueHost that you can buy from Pakistan using your debit or credit card. If you don’t have card then contact us to buy for you where you can pay us at our local bank account with nominal fee. After buying the domain and hosting there will be a website development stage. If you even know some basics then you can develop your website at your own and if not then hire a developer to make a website for you. Make sure you get original and licensed versions of themes and plugins as this is very critical for your business privacy and security. This is also one of the critical factors for your website ranking.
For online shop or ecommerce product site go for premium themes and plugins. Once your website grows and achieves success, you can easily upgrade your hosting plan to accommodate higher traffic and performance needs.

Investing time and effort into this pre-launch phase will make your SEO journey smoother and help you build a site that’s both user-friendly and Google-friendly to be ranked on Search engines for desired queries and Keywords.

Technical SEO Factors to Consider:

You must tell your developer to make no mistake in technical SEO aspect and they should focus on below factors as well while making your website for both services based business website or a product selling eCommerce website.

Web speed

Your choice of hosting would be helpful for better speed. To get optimum results In this phase you plan to host your website after selecting your website domain name. If you have a small business then you can buy any hosting that offer unlimited space and 100% up time server. Your hosting cost should not be more than $40 (11000 Pakistani Rupees) per year at this stage.
You can test your website speed at GTmetrix free account. If you get A grade then your website speed is at optimum level and you can now focus on other factors.

Mobile Version

Mobile speed matters a lot and is one of the most important ranking factors in Search engine ranking. Although you can address this matter latter after getting Google analytics update but this will save you lot of time if you do your homework before going live. Google start crawling your website and then start indexing your website within 3 month. Although Google has no fixed time but in most case your website will get indexed within 2 to 3 months after you go live.

Image Optimization

Use light weight and real images with no copyright issues (Use Pixabay as copyright images gallery)  and should not be more that 20kb in size. Use alt tags to name your images. Your image must be relevant and free from any copyright. Try to use royalty free images. If you have made website on WordPress then install images reduction plugins to keep it light weight and SEE friendly.
Here you can use anyone of the plugin to reduce the images size:
Free Plugins to reduce images size.

Simple and user friendly look

Your website should look friendly and easy to navigate for the user. Use simple fonts and color to get easy and distraction free reading experience. Avoid using too much graphic images or other stull that may cause your user poor experience. To reduce bounce rate you can make your website look simple and easy to navigate experience.

First Three Months Plan

• Once your website go lives your first step will be to add your website to Google search console, Google analytics and Sitemap submission. This will help you measure the ranking of your website. Don’t worry if you don’t get any ranking even in first one or two months as Google may not have even started crawling phase of your website.

submit to sitemap 

Submit to Google Analytics and search console.

This is the stage where your website is ready to go live. This phase comes after your website is completely ready.

• Decide your website main keywords and write unique content on those main keywords. For example if you have digital marketing agency then you should write main content on digital marketing trend and it’s relative content. For digital marketing you will add benefits of digital marketing to the companies you want to offer. You should write content on SEO, PPC and Social media content. Start sharing your content to twitter, Facebook, Google plus and others websites so it can give signals to the search engine that your website is ready for crawling and indexing. At least make 10 to 20 main keywords and write content on those keywords. For example if i am offering Digital marketing Services then my top keywords would be like below and we can take idea from Google search as well.

• Crawling, indexing and ranking of your website starts with crawling.
  In this stage you should submit your website to Google search console to get your website crawled by search engines and then indexing of your website that will start ranking your website.in this stage Search engine bots will crawl your website after your website sitemap submission to the Google. Here is the Google official guideline to build and submit your website URL to Search engine console

3 to 6 months of Digital Marketing SEO plan

In this stage you will have to make a brief SEO friendly Content Writing and Social media Marketing Plan. At this stage signup to all important Social media marketing websites like Facebook, Twitter,TikTok,instagram, Pinterest and Quora. Also make your account on Whatsapp and telegram so people can contact you business through these websites.

Focus on Each Type of Digital Marketing

• Social Media Marketing (SMM): You can use socila media markeitng toget quick results and to build reputation.if you are low in budget then it would be ideal foryou to start with facebookand isntagram using Metaads AI tools of facebook.
• Email Marketing: Make newsletter signup form on your website and collect leads so that whenever you add new product or service or any other deals then newsletter would be a good option. You can even start from free where startup and small business can outreach with no cost while availing automated email sending
• Content Marketing: write content on your own website blog atleast 1500 words. Write atleast 10 to 15 articles on Quora. Respond to questions relevant to your niche especially your product and services you offer. This way you will be able to build an authority as an expert in your field. If you focus on replying to questions then people may contact you directly to ask your help for which they will be ready to pay you. Even I got many client from quora for few services that are not easily available in the open market.

All the above steps will speed up the indexing of your website and will help rank for the main keywords. Here our main keyword was “digital marketing services” so that’s why we also have to write content on SEO,PPC,SEM, content marketing and Email marketing etc. You can get those ideas by typing same keywords and search engines to explore more deeply. Analyze the top 10 websites and see how they are targeting the market.

Six to Nine Months

Till six month your website will be indexed on Search engines that you can check through Google analytics and Google search console. In order to check the metric login to Google Analytics, select your property and check the metrics. Here is a detailed guide on how to see results and what steps to take further improve the ranking. Here you can find what keywords and search queries that users type to find your web pages.

How much time is needed to get my Website ranked on Google and other Search engines?

There is no fixed time one year or six months as it depends on your business volume and your expectations. If you have a new website and doing well planned SEO strategy then it can take 6 months to get your website crawled and indexed by search engines. After indexing there comes a phase of ranking your website for the keywords. You can measure the indexation and ranking of your website through Google webmaster tools and Analytics.

My personal experience is with one website offer content writing Services created in 2017,now  generating almost 10 to 15 leads and i convert at least 5 leads per month that generate 2 to 3 lac per month revenue. The real success is when your website brings real traffic who come to visit your website for a solution and then ready to pay you for the service you provide.
Remember you can do same for any of your professional services like as lawyer, tax consultant, doctor, property dealer, developer or any other you can duplicate the idea.

Nine to Twelve Months

In this stage you should start getting results and make changes after checking your website performance. if you are getting impressions but not any leads or conversion then find the reason. One of the reason may be poor user experience. Use Google analytics and check what might be affecting in conversion rate. If you are getting views and people rarely read your service or product details then check what countries you are getting issues. If its total local based then still you should try what are issues that you might need fixing. if you are unable to find the issue then talk to an SEO expert or get our free consultation where we will audit your website and will share recommended steps to perform. If you are not a techy person and just want to focus on sales only then hire a local seo expert so that they can find and resolve the issue.   It depend on your website services that what results you are getting. If people are calling you and filling the form then it means you are getting the leads and people are contacting you to hire or acquire your services.

In short, you should plan your strategy according to your business and your customer demands. You should know what customers would type on search engines to know or hire yours services.

Get in touch with us today to learn more about how you can leverage the latest whitehat goolge freindly SEO Techniques and trends along with our custom professional SEO services in 2025!