A content marketing strategy is defined as a method that uses content as a mean to achieve your business goals. These goals are oriented towards brand loyalty with focus on profitability and sustainability of your business through utilizing content as a mean to impact user buying behavior.
Content marketing is now the modern form of online marketing that make almost a priority of your overall marketing process. If content marketing is not the part of your business marketing strategy then it should be the warning sign for your business because your competitors would beat you through the marketing strategy. Social Media Marketing, SEO,PPC and PR are all the forms of content marketing in the modern online world.